Customer Education Marketing Template

Four templates for the most important marketing activities, including:

  • Growth Chart to visually track your learner numbers over time
  • Experiments Tracker to collect, organize, plan & track experiments
  • Ideas Backlog to collect marketing ideas & prioritize their execution
  • Launch Lists to maximize the number of learners when launching a new class, course, or certification program

These are some marketing templates we used when growing HubSpot Academy from 0 to 1M+ learners.

customer education marketing templates

Templates included:

  • Marketing Growth template: A template to track your increase or decrease in learners over time.
  • Launch List template: A template to organize your program's launch, along with a few ideas to get you started.
  • Experiments template: Track your program's experiments to identify what is working, and what isn't.
  • Backlogs template: Gather and prioritize ideas for the team to experiment with or implement.
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