Who we are

SaaS Academy Advisors was founded by three education-obsessed professionals who started the HubSpot Academy team in 2011 and grew it to become the world-class education institution that many know it as today.

While at HubSpot, we frequently took "how to build, grow, scale, etc., an Academy calls" and noticed one pattern emerge over the years -- since running an Academy/University team is relatively new, most companies don't have people with relevant experience on board. And without someone who has seen and done it before, it takes much longer to see success.

That's where we come in. 

Our mission is now to help high-growth software companies and their Academy/University leaders accelerate their team, department, and company success through industry-changing education and training.

 
 

Meet the Team


Chris LoDolce

Chris is an Advisor at SaaS Academy Advisors.

With 10 years of experience at HubSpot, and eight dedicated to founding, leading, and scaling the HubSpot Academy team, he's seen it all.

He led several key initiatives, including:

  • the success of the HubSpot Academy team of 30 people that produced educational content and programs for university students, industry professionals, customers, partners, and developers
  • developed a new method of do-to-learn that led to a 40% increase in sustained product usage and a 30% increase in retention
  • led the Academy team through multiple reorgs across multiple departments
  • spearheaded the effort to codify all academy assets to translate and localize certifications to 5 languages at scale
 

Sarah Bedrick

Sarah is an Advisor at SaaS Academy Advisors.

Her 6+ years of experience on the HubSpot Academy team include founding it in 2011, and then marketing it and operationalizing the systems that are still in use today.

She led several key initiatives including:

  • started the HubSpot Academy team
  • led the Certification Program and led the marketing efforts to increase certifications awarded 10x (800 certifications/month --> 8,000 certifications/ month) within 2.5 years, & created the systems that scaled the number of certifications offered from 5 to 10
  • Built HubSpot's LMS, The Learning Center
  • was the team's first instructional designer, and led the efforts to transition content from webinars to video-based


 

Lindsay Thibeault

Lindsay is an Advisor at SaaS Academy Advisors.

Her 8+ years of experience at HubSpot were hyper-focused on creating and delivering the best educational content possible for HubSpot customers.

She led several key initiatives including:

  • leading the paid, in-person customer training team including managing a 12-person global team, with 300+ annual trainings hosted in 40+ locations, and 25% YoY revenue growth
  • expanding Academy's content beyond certifications to include lessons, classes, and courses
  • building and operationalizing many of the Academy's best practices still in use today including backwards planning and assessment methods
 

In the News

Check out some of our recent webinars, podcast interviews & other coverage

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"Customer Education: Scale Engine for Customer Success"

Thinkific Panel featuring Christopher LoDolce, HubSpot Academy Founding Member

bloc podcast heidi kirby

"Customer Education Interview with HubSpot Academy founding team"

BLOC podcast interview featuring SaaS Academy Advisors partners.

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"Setting the Foundation for a Successful Customer Academy"

Northpass Webinar featuring SaaS Academy Advisors partners

 
 

Ready to accelerate your impact?

Let's connect to see if we can help you achieve greater success. There's no pressure to commit.

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