Customer Education Statistics [2024 Update]

by Lindsay Thibeault May 10th, 2022

Last updated November 28, 2023

While organizations have been educating customers on products for years, a significant number of businesses have joined the movement within the last decade.


The impact of a well-executed customer education program on a business is profound.

According to a Forrester report commissioned by Intellum, 90% of companies have seen a positive return on their customer education investments.

Customer education statistics are showing us that now, more than ever, companies need to ensure they're providing education that is in line with the needs of their customer.

Statistics you'll find below:

Impact on the Business

Team Growth Statistics

Team Maturity & Organization Structure

Data Analytics & Reporting

  • 43% of companies don’t yet have a clear process in place for measuring the impact of their education. (The State of Customer Education, Thought Industries, 2021)
  • During the “Consumption Analytics and Education Services” session at TSIA Interact 2020, only 11% of respondents said they’ve analyzed how learning content consumption impacts product subscription renewal. (The State of Education Services, TSIA, 2021)

Process & Company Integration

Learner Success Statistics

Customer Saturation

Tech Stack



Outsourcing / Hiring External Expertise

Reports & Data Sources

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