Customer Education Statistics [2022 Update]

by Sarah Bedrick May 10th, 2022

Last updated November 8, 2022

While organizations have been educating customers on products for years, a significant number of businesses have joined the movement within the last decade.

Why?

The impact of a well-executed customer education program on a business is profound.

According to a Forrester report commissioned by Intellum, 90% of companies have seen a positive return on their customer education investments.

Customer education statistics are showing us that now, more than ever, companies need to ensure they're providing education that is in line with the needs of their customer.

Statistics you'll find below:


Impact on the Business


Team Growth Statistics


Team Maturity & Organization Structure


Data Analytics & Reporting

  • 43% of companies don’t yet have a clear process in place for measuring the impact of their education. (The State of Customer Education, Thought Industries, 2021)
  • During the “Consumption Analytics and Education Services” session at TSIA Interact 2020, only 11% of respondents said they’ve analyzed how learning content consumption impacts product subscription renewal. (The State of Education Services, TSIA, 2021)


Process & Company Integration


Learner Success Statistics

Customer Saturation

Tech Stack

Community

Monetization


Outsourcing / Hiring External Expertise


Reports & Data Sources

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